Best horse racing bookmakers: what to look for and what to avoid?

Learn how to use the best horse racing strategies and help you make more money off your bets. The best horse racing bookmakers are listed here for punters needs. We’ve taken a close look at the best bookies out there and made a list of the ones with the best offers. So which bookmakers are the best for racing?

Horse racing is one of the most followed and betted on sports in the punting world. Punters can find markets on horse races with almost every bookie out there, and many bookmakers have a number of offers available both for new punters, and pros. But, with such a large selection out there, how does one choose?

Finding out which horse racing bookies have the best offers is a good first step to choosing the right bookmaker.

So which is the best bookmaker for horse racing? Which is the top horse racing bookie?

We’ve taken a close look at the best bookies out there and made a list of the ones with the best offers. So which bookmakers are the best for racing?

Remember, offers aren’t the only thing that you should keep in mind when looking for the top horse racing bookies. Offers and promotions aren’t everything. We made sure that the bookies on our list are the very best sports betting sites across the board by looking at their in-play betting platform, margins, market opportunities, and liquidity.

Yes, offers and promotions are designed to lure punters in, but if you know which strategies to use when betting on horse races, you can use these offers wisely and make more reliable and profitable wagers.

In this article, we will also briefly go over some strategies you should keep in mind when placing bets on horse racing. Moreover, we’ll pinpoint the factors you should consider when deciding which bookies to go for.

The Best Horse Racing Bookmakers

Horse Racing Betting: Strategies

Without knowing what kind of wagers you can place on horse races, you won’t be able to identify which bookies suit you best.

Let’s go over some strategies and type of wagers you can opt for,


The superfecta is a type of wager in which a punter chooses the first four finishers of a race in the correct sequence.

Horse racing is highly unpredictable, perhaps even more so than football, but pro punters who have done their research. They have years of experience and knowledge that a wager like this is where the value lies. Due to its difficulty, punters can sometimes bet just 10 cents.

These kind of wagers are suitable for punters with a small bankroll but a lot of knowledge.

Boxes And Wheels

Boxes and Wheels are bet types that allow punters to combine multiple bets on a single betting slip. Boxes and Wheels don’t tend to be very lucrative.

Although the odds look profitable, you have to realise that the reason the odds are so high is that the chances of the event happening are very unlikely to happen. Unless you know something no one else does, we would suggest you steer clear.

Horse racing is an extremely unpredictable sport, therefore, it is already challenging to get a single prediction right, let alone multiple predictions.

The Best Horse Racing Bookmakers

The Beaten Favourite Strategy

Most recreational punters place stakes on horses that are expected to do well by the majority of people

When you are deciding which horse you believe will win, do not just look at the last 2 - 3 races. The performance of a horse can change drastically from match to match. For a better understanding, look at their entire history. With some research, you will understand which horses are likely to do better.

For anyone who’s logged in some betting hours, knows that even the best horses can lose no matter how many times they’ve won in the past.

Look At Statistics And Advice From Tipsters

Look at history, but also check out what respected experts in the area are saying. There are a number of tipsters who analyse horse races and identify which horses are likely to do well, and which ones won’t.

For more about strategies you can apply when betting on horse racing, take a look at this article, where you will also learn about other important strategies such as the dutching system and the horse & jockey partnership.

The Best Bookmakers And Their Offers


They were amongst the first to introduce online and live-betting. Now, BetFair is also the largest online sports betting exchange in the world. Because of this, BeFair guarantees the best winning odds to their customers as they do not gain profit by adding to the margin.

They have a huge range of markets on racing, and excellent liquidity available, allowing punters to withdraw their winnings with ease. They are also one of the few bookies that have a winners are welcome policy, which guarantees that successful bettors won’t face restrictions.

Betfair is currently promoting an offer to all their new customers a free bet of up £30 when they open a new account. Open your account using Promo code VAL222, stake at least £20 on your first Exchange bet, and they’ll refund your £20 should you lose it.

For a thorough look at how to get the promotions and offers they provide, click here.


This bookie is a newcomer in the punting world, but it is already well on its way to establishing itself as a reliable bookie.

Matchbook has received good reviews, and their reduced commission rates have proven very popular with punters. They have a growing range of racing markets available. Moreover, they are focusing on increasing their liquidity, making it easier and faster for punters to cash out or withdraw winnings.

They offer virtual horse racing, in-play betting, and have a good mobile app.

Matchbook is a peer-to-peer betting exchange designed for smart bettors who want more value. Offering deep liquidity and low commissions, Matchbook, like Betfair, promises to never limit or restrict winning accounts.

To newcomers, they offer a bonus of 100% on your bets. Create your account, deposit funds, find the markets you want and start betting, earn £5 in commission on your bets, get £5 in cash back into your account. Keep doing this to earn a maximum of £500 over 5 weeks.

The Best Horse Racing Bookmakers


The family owned company is one of the oldest and largest online gambling and sports betting website. It boasts over 19 million customers in 200 countries. It is the ideal bookmaker for both recreational punters and pros.

Its commission rates tend to be a bit high, but its promotions, in-play betting service, mobile app, and market are the best you will find.

Also, Bet365 is one of the best horse racing bookies if you want to play on Grand National.

To newcomers, Bet365 offers a 100% deposit bonus on their first purchase (up to £200). For a list of its other superb promotions, you can click here.

William Hill

Responsible for 25% of the bets placed in the UK, William Hill is a must if you want to bet on Horse Racing Events. William Hill is a long established major player on racing with a good reputation for laying big bets. They offer a full range of prices on all racing markets, and their ante-post section covers all the major upcoming races.

WilliamHill is known as the bookmaker that is perfect for all bettors. While they may be one of the oldest bookmakers out there, they are by no means behind - William Hill has the best mobile app out there.

Moreover, they offer a multilingual customer support service on a 24/7/365 basis.

New punters get £30 free bets after the first £10 bet, accumulator insurance, and access to a list of bonuses and promotions.

The Best Horse Racing Bookmakers


Ladbrokes is the perfect example of a bookmaker that has adapted to the shifting tides of the betting world. It has merged with Coral to combine efforts and compete with rivals who are older and bigger.

Although primarily known for their vast soccer markets, Ladbrokes offer a large range of racing markets with generous concessions and offers that change on a daily basis. Very strong in the ante-post arena, with out rights and opinion markets that offer valuable bets.

Ladbrokes is also a major sponsor of the Cheltenham Festival.

To newcomers, Ladbrokes offers a free equal match bonus bet of up to £50 which means that the company will match your first bet up to a maximum of £50 or in other words you’ll get bonus funds up to £50 for the amount you bet using your first deposit which you can use to place another bet.


At Paddy Power, any new punters to sign up will claim a £30 free bet, all you have to do is deposit £10 and you will have £30 deposited into your account.

The merger of Paddy Power and Betfair has created a behemoth in the world of gambling and online sports betting and has coupled the bookmaking experience and network of Paddy Power with the largest betting exchange run by Betfair.

Now, Paddy Power is one of the leading online sports betting company in the United Kingdom. They also offer live streaming for horse racing and you punters can access and check on different through their mobile friendly app.

The Best Horse Racing Bookmakers


The company born out of a smartphone. LeoVegas distinguishes itself from the sea of bookmakers in Europe with an extremely well-designed website and a mobile-focused gaming experience.

As discussed in our review, they are leaders in the mobile betting market, and their website is easy to flip through, allowing you to access their live platform, outrights, and the plethora of markets they have in different sports.

LeoVegas makes our top horse racing sites to bet on thanks to the variety of markets it has on horse races, its top royalty awards, and sign up bonuses.

Register a new account and then make the first deposit of £10 You will receive 3 x £10 free bet tokens right away.


We hope our list of the bookies with the best offers helps you choose the sportsbooks that work best for you. Promotions and offers may not be the most important factor when choosing a bookie, but they give a pretty good indication of what you can expect from a bookie if you choose to sign up with them.

Horse racing has deemed to be the most lucrative type of sport to bet on. Choosing the right bookmaker is the first step in the right direction.

May the odds be in your favour!

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